Ken Gray

Director of Digital Strategy & Transformation

Location: 🇨🇦

LinkedIn Profile

About Ken

Ken Gray is a digital strategy expert with over 25 years of experience starting from his early days developing database applications in the 1990s. His career has evolved from software development to web development, hosting, and digital transformation consulting for major organizations. A two-time Sitecore Strategy MVP, Ken has worked with global brands including Toastmasters International, YMCA, and healthcare organizations, helping them navigate complex digital transformations. Currently, Ken runs two companies: Versativ (formerly 3CX) which provides web hosting services since 2003, and Site Catalyst, a digital consulting firm focused on transformational strategies.

At DX Alliance 

As a co-founder of the DX Alliance, Ken brings his extensive expertise in digital strategy, business development, and marketing to help Caribbean organizations and professionals navigate digital transformation. Having worked closely with Dennis Augustine for many years across multiple ventures, Ken joined DX Alliance to contribute his knowledge back to the community and support the Alliance's mission of empowering Caribbean talent. His background in corporate training and strategic planning makes him ideally suited to help bridge technological gaps and create opportunities for growth and development across the region.

Featured Case Study 

Ken guided Toastmasters International through a critical digital transformation during the COVID-19 pandemic, helping the 100-year-old global organization with 140,000+ members pivot from in-person to online operations.

Toastmasters International needed to transition their entire business model from in-person meetings to online interactions during pandemic lockdowns, while maintaining their core service of public speaking and leadership training. The organization had multiple stakeholders and a complex structure with clubs, boards, and executive teams.

Ken led a comprehensive current state analysis of their systems, software integrations, and organizational structure. He provided strategic recommendations for technology tools and process changes, working as a subject matter expert to help the client navigate their transition into the next 100 years of operation.

  • 90 Day Initial Analysis


Core Expertise  

  • Digital Strategy & Transformation
  • Sitecore Implementation & Optimization
  • Web Development & Hosting
  • E-commerce Solutions
  • Business Analysis
  • User Experience Design
  • Corporate Training

Industry Experience

  • Non-profit Organizations
  • Healthcare
  • Telecommunications
  • Real Estate
  • Professional Associations
  • Education & Training
  • Web Services & Hosting

Certifications & Achievements

  • Two-time Sitecore Strategy MVP
  • Sitecore Developer Certification
  • Sitecore Marketing Certification
  • Sitecore Administrator Certification
  • Successful Business Exit
  • SBOS (Sitecore Business Optimization Services) Facilitator
  • Entrepreneur & Business Owner (20+ years)

Philosophy

"It's all about me giving back."

Ken believes in the principle of paying it forward, recognizing how pivotal mentors have been in his own career journey. His approach to digital transformation goes beyond technology, focusing on the human elements of change and the strategic vision needed to guide organizations through complex transitions. Ken's business philosophy centers on relationship-building, knowledge-sharing, and leveraging his expertise to help others succeed, particularly within the community. He combines technical knowledge with practical business acumen to deliver solutions that drive meaningful results.

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