Danita Becker
Product Development Manager & Community and Talent Strategist
Location: 🇧🇧
About Danita
Danita Becker is a technology professional with over 15 years of experience spanning web development, marketing technology, and product management. Starting with a degree in Information Technology, she developed expertise in PHP and JavaScript while creating custom e-commerce solutions before advancing to CRM development at Expedia's Hotels.com, where she managed email campaigns reaching billions of users annually. In 2020, she relocated to Barbados, where she now helps small businesses implement AI and automation solutions with a focus on data-driven decision making.
At DX Alliance
As an entrepreneur, Product Development Manager, and our Community and Talent Strategist at the DX Alliance, Danita focuses on empowering micro-businesses in the Caribbean through AI and automation workshops. She brings her product development expertise to help bridge the digital divide, enabling local businesses to compete in the global marketplace. Danita is passionate about creating opportunities for digital transformation that break down traditional barriers, giving small business owners the tools they need for self-determination in an increasingly tech-driven economy.
Core Expertise
- Marketing Technology & CRM Systems
- Product Management & Development
- AI & Automation Implementation
- Web Development (PHP, JavaScript)
- Salesforce Marketing Cloud
- E-commerce Solutions
- Digital Transformation Strategy
Industry Experience
- E-commerce Development
- Marketing & CRM Agencies
- Travel & Hospitality (Expedia)
- Last-Mile Delivery (Pickup)
- Small Business Technology
- Caribbean Digital Transformation
- Global Email Marketing Campaigns
Certifications & Technologies
- Salesforce Marketing Cloud Specialist
- Database Management Systems
- Email Marketing Automation
- CRM Implementation
- Web Development (Custom E-commerce)
- Data Analytics and Testing Methodologies
- Localization Management (50+ languages)
- AI/Machine Learning Applications
Philosophy
"I am passionate about helping micro-businesses come up to speed and be more empowered with technology."
Danita is committed to creating a more equitable digital economy by focusing on the intersection of technology and human needs. Her approach centers on making advanced technology accessible to small businesses, ensuring they aren't left behind in the rapidly evolving digital landscape. She believes in building collaborative relationships where both technical expertise and client understanding create sustainable solutions.
Work With Us On Your Next Enterprise Project
Available for enterprise consulting projects.